For Makers Rooted in Place & Craft

Client Story: Outcast by Philippa Cameron

High Country Merino Fibre & Culinary Creativity

I work with creatives whose practice is shaped by environment, hands-on skill, and dedication where process, care and resourcefulness are as important as the finished product. Having lived in rural New Zealand, I understand what it means to work with the land, materials and community. My approach blends that understanding with an artistic eye, helping makers translate the heart of their practice into imagery and storytelling that reflects both their craft and their values.

Philippa Cameron, the station cook at Ōtemātātā Station in the Waitaki Valley, brings care, skill and connection to everything she does. From preparing smokos and lunches for shepherds to producing the station’s stunning black merino fibre, her work is rooted in hands-on expertise and respect for place. Her project Outcast celebrates this rare, high-country fibre: the small flock of black merinos produces 100% natural-coloured wool, which when blended with premium white merino becomes a smooth chocolate-grey yarn. This wool is 100% New Zealand traceable, sustainable and crafted with the integrity of the land and its makers.

I collaborated with Philippa to capture the essence of her dual practice from her kitchen to the woolshed, and from fibre processing to finished skeins. Together, we created imagery and a visual narrative that highlights the process, the care and the extraordinary outcomes of her work, amplifying both her products and the environment, skill and story behind them.

If your work is rooted in place, craft, and care, I can help bring your story to life with imagery and storytelling that honours both process and product.